Sep 24, 2007 1:39 PM

Take advantage of extra coverage & bonus distribution
Many of our monthly issues focus on pre- and post-conference/ convention coverage— some with bonus distribution on the convention floor. Our subscribers—the fleet managers who authorize the purchase of products and services just like yours—turn to Refrigerated Transporter for details on upcoming industry events and to read about what went on at these meetings.

Exhibitors—Drive traffic to your booth
When exhibiting at these shows, draw visitors to your booth by scheduling ads in the Refrigerated Transporter issues leading up to the show (Editorial Calendar). Promote your plans to be at the exhibition so attendees will know to look for your company. Then, advertise in post-show “convention coverage” issues to strengthen the contacts you made, and to promote your products to interested prospects who were unable to attend and depend on Refrigerated Transporter’s show coverage for information.

Compete for customer attention
Whether your company exhibits or not, our show coverage issues provide a continuing sales opportunity after the last booth has been packed away. Putting your sales message in Refrigerated Transporter is an excellent way to reach this audience.

Coordinate your advertising with these conventions and exhibitions listed below to make the most of your promotion dollars.

FEBRUARY
February 4-7, 2008
Technology and Maintenance Council (TMC) of the American Trucking Associations (ATA), annual meeting and transportation technology exhibition, Orange County Convention Center, Orlando FL
www.truckline.com

MARCH
March 1-4, 2008
Truckload Carriers Association (TCA) annual convention, The Atlantis Paradise Island Resort, Paradise Island, Bahamas
www.truckload.org/events

March 16-19, 2008
International Institute of Ammonia Refrigeration (IIAR) Ammonia Refrigeration Conference & Exhibition, Colorado Springs CO
www.iiar.org

March 24-27, 2008
Vehicle Maintenance Management Conference (VMMC), University of Washington, Seattle WA 206-616-1462
www.engr.washington.edu/epp/vmmc

March 27-29, 2008
Mid-America Trucking Show (MATS), Kentucky Exposition Center, Louisville KY
www.truckingshow.com

APRIL
April 19-24, 2008
International Association of Refrigerated Warehouses- World Food Logistics Organization- International Refrigerated Transportation Associa-tion (IARW-WFLO-IRTA) annual convention and expo, Marco Island Marriott Resort, Marco Island FL
www.iarw.org

April 27- 29, 2008
National Private Truck Council (NPTC) Annual Education Management Conference and Exhibition, Duke Energy and Hilton Cincinnati Netherland Plaza, Cincinnati OH 703-683-1300
www.nptc.org

MAY
May 4-7, 2008
United Fresh Produce Association’s United Fresh Las Vegas 2008 Show, Las Vegas NV
www.unitedfresh.org

JUNE
June 26-28, 2008
The Great West Truck Show, Las Vegas, Las Vegas Convention Center, Las Vegas NV 888-349-4287
www.greatwesttruckshow.com

JULY
July 26-29, 2008
Global Cold Chain Alliance Assembly of Committees Four Seasons Hotel, Washington, DC
www.gcca.org

AUGUST
August 21-23, 2008
Great American Trucking Show (GATS), Dallas Convention Center, Dallas TX 888-349-4287
www.gatsonline.com

OCTOBER
October 12-14, 2008
International Foodservice Distributors Association (IFDA), The Foodservice Distribution Conference and Expo, David L. Lawrence Convention Center, Pittsburgh, PA 703-532-9400
www.ifdaonline.org

October 4-7, 2008
American Trucking Associations (ATA) Management Conference and Exhibition, Hilton New Orleans & Ernest Morial Convention Center, New Orleans LA –703-838-1755
www.truckline.com

For dates of industry events not listed here, check the monthly issue of Refrigerated Transporter.

Refrigerated Transporter magazine • refrigeratedtrans.com
800-880-0368 • 713-523-8124 • FAX 713-523-8384
PO Box 66010 Houston TX 77266